ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWERS

ANNAMALAI UNIVERSITY MBA ASSIGNMENT ANSWER SHEETS 2019 – 20 PROVIDED

ANNAMALAI UNIVERSITY MBA FIRST YEAR AND SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH BE MBA PH.D. MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: prasanththampi1975@gmail.com WEBSITE: www.casestudyandprojectreports.com

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ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. E-BUSINESS

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

1.1 PRINCIPLES OF MANAGEMENT

Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

“The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

What is market segmentation? What are the different ways of segmentation/

suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

What strategies you would recommend to be followed during the four stages of

PLC. Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

What are objectives of pricing strategies? Discuss the merits of different pricing

techniques that you would recommend for the following products. Laptop,

Sports utility vehicle, designer tiles.

Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholder?

Discuss.

“In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

“The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 DATABASE MANAGEMENT SYSTEM

Discuss the various update operation on relation and types of integrity

constraints that must be checked for each update operation?

Explain various levels of Data abstraction in database system?
Why is concurrency control needed? Explain lost update, Inconsistent retrievals

and uncommitted dependency anomalies.

Construct an ER diagram for Bank transactions.

1.5 HUMAN RESOURCE MANAGEMENT

“Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 MANAGEMENT INFORMATION SYSTEM

A Company decided to implement a highly integrated management information

system. Any transaction entered in to the system would immediately affect all

related functional subsystem at all levels of activity. The system was never

implemented successfully. Why do you think it was a failure?

Explain a hierarchical database organisation. Give an example of data that has

a ‘natural’ Hierarchical order. What are the limitations of a network

organisation?

Discuss the amount of centralization that PBS has and whether this is

functional or dysfunctional.

Discuss the role of MIS in the fields of education.

1.7 SOFTWARE PROJECT MANAGEMENT

A public library is considering the implementation of a computer-based system

to help administer book loan at libraries. Identify the stakeholders in such a

project. What might be the objectives of such a project and how might the

success of the project be measured in practical terms?

Assume that a company has decided on a COTS solution that will replace the

whole of the existing maintenance accounting system rather than simply

plugging in additional modules to deal with group accounts. Write a

memorandum to the company’s legal department outlining the important

provisions that a contract to supply this system should have.

An organization is contemplating the purchase of a project planning software

tool such as MS project and has decided to draw up quality specifications for

the package. The features that they are particularly concerned are, to set up

details of new projects and updating the project details with information about

actual work completed. Draw up quality specifications in respect of the qualities

of 1) Usability 2) Reliability 3) Recoverability

ABC software company is to develop software for effective counselling for

allotment of engineering seats for students with high scores ranking from top

colleges. The product has to be upgraded if the common entrance score is to be

considered. Describe the appropriate product development life cycle and the

standard skills required.

1.8 FINANCIAL AND MANAGEMENT ACCOUNTING

Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

“Depreciation is a process of allocation and not of valuation.” Comment.
It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement



M.B.A. Assignment/ E.B./ 1ST YR/AUP/709/C-100

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INTERNATIONAL BUSINESS

FIRST YEAR

Academic Year : 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

Assignments sent after 15.04.2020 will not be evaluated
Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

Dr. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

“The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 INTERNATIONAL ACCOUNTING

“Cost volume profit analysis is an important analysis which is commonly applied

by the irresponsive of industries”. Do you accept? What are your comments

towards this statement? Discuss.

Inflation is a key factor and it must be duly considered while preparing all sorts

of budgets”. Do you agree? Justify your stand with your valuable inputs.

“There is a vast amount of practical gap on application of accounting practices

between Domestic and International Accounting”. Comment on this with your

valuable supportive arguments.

“Several issues are existing in International Financial statement Analysis and at

the same time many meaningful unlocking tools are there”. What is your

opinion? Comment on this.

1.3 INTERNATIONAL ECONOMICS

Do you find any correlations among Oil, Gold and exchange rates in terms of

their price change? Explain the interaction among them in the international

market survey.

Compare the benefits of liberalization with globalization, which influence the

economic growth of India in last two decades.

Whether under developed countries in WTO succeed their demands? Justify

your views with strong reasons.

Can you say that the modern theory of HECKSHER & OHLIN applies to the

Indian Economy in the post or pre-liberalization? Illustrate with supporting

data.

1.4 INTERNATIONAL BUSINESS ENVIRONMENT

“Knowledge of International Business Environment is essential for the players of

International Business” – Elaborate with an example of multinational company.

“When is the time deemed to be the essence of the contract in performance of

contract and with what consequences? Pinch out the rules of law relating to the

time and place of performance in modern business environment.

“The effect of country’s political system on its business environment and

economic development”-Discuss

“India’s competitive advantage in industries like IT, Textiles, Gems and jewellery

–Strength and Threats”. Illustrate the statement.

1.5 FOREIGN POLICY OF INDIA

“Trends in foreign trade and the composition of imports and exports along with

its composition over the past years” – Discuss

Discuss India’s participation in UN peace keeping and its claim for a permanent

seat in the Security Council

Analyse the relevance of non-alignment in the post cold war period
In what way India’s foreign policy is instrumental/detrimental for the promotion

of India’s international trade? Illustrate your answer

1.6 INFORMATION TECHNOLOGY AND E-COMMERCE

Give an example of e-learning system implemented in India. Identify the

hardware, software and personal requirement for purpose of implementation of

such an educational system.

Discuss the security requirements of internet and Ecommerce application and

how these requirements are fulfilled by various hardware and software systems.

Compare and contrast the traditional business with electronic commerce in an

apparels business.

Once a company has acquired customer, the key to maximizing revenue is

keeping them. Explain how e-commerce is helpful in customer retention?

1.7 COMMUNICATION FOR GLOBAL MANAGERS

“For productive business meetings, listening and non verbal communication

skills are the key attributes”. Explain with appropriate examples.

“A cry of agony is more powerful than the tale of woe”. Elaborate this statement

in the context of Non-verbal communication. State the positive and negative

gesture in non-verbal communication.

Elucidate the measures that have to be considered in managing the cross

cultural communication with examples.

“Pen is mightier than sword”. Explain this statement, elaborating the strength

of written communication.

1.8 ORGANIZATIONAL BEHAVIOUR

Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.



M.B.A. – 1ST Year – Assignment- AUP/709/C-350

ANNAMALAI UNIVERSITY PRESS 2019 – 2020

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INFORMATION SYSTEMS

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SEVEN papers as per instructions.

Last date for submission : 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated.
Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

“The importance of strategic planning is now fully realized by the Indian

corporate sector than before.” – Discuss.

Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

Without effective management the resources will remain as resources cannot be

converted into productive utilities. – Do you agree? Give reasons.

1.2 MANAGERIAL ECONOMICS

“The objective of Managerial Economics is to provide framework for analysing

business decisions. Instead of presenting detailed list of rules for specific

decision-making, managerial economics addresses the larger economic forces

that shape day-to-day decision-making”. Critically analyse the above statement.

“Outline the various steps which would be necessary if you were asked to

forecast demand for a typical mass consumption item”.

“If the production function is homogeneous with constant returns to scale

everywhere, the returns to a single variable factor will be diminishing.”

– Comment.

“Short-run average variable cost curve is saucer-shaped but the short-run

average total cost curve cannot be saucer-shaped”. Discuss in detail.

1.3 ACCOUNTING AND FINANCE FOR MANAGERS

Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

“Depreciation is a process of allocation and not of valuation.” – Comment.
It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement

1.4 MARKETING MANAGEMENT

What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the plc. Give

reasons for your answer.

What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, sports utility vehicle, designer tiles.

Do you think that social media advertisements would kill all other traditional

MEDIA? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.5 HUMAN RESOURCE MANAGEMENT

“Human resource planning is a pre-requisite for effective management of human

resources.” In the light of this statement, analyse the significance of human

resource planning.

Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 PRODUCTION AND MATERIALS MANAGEMENT

Suggest the factors governing the choice of site for a manufacturing plant in a

city or sub- urban part of a city.

Give a specimen of Gantt Charts which is normally used in the production

planning and control department and describe briefly how it could be used for

checking the actual progress of a job against the schedule.

Discuss the functions of purchasing department in an industry. Explain some

methods of purchasing commonly adopted in an industrial purchasing. Why

should the purchasing documents be legally sound?

Elaborate the various costs that are involved in inventory problems with suitable

examples. How are they inter related?

1.7 RESEARCH METHODS FOR MANAGEMENT

“Research is much considered with proper fact finding, analysis and

Evaluation.” – Do you agree with this statement. Substantiate your view with

the following situation. You are the HRD Manager with ABB (India) .ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

“Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

“Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.

M.B.A. Assignment /I.S./1ST YEAR /AUP/709/C-250

ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A.

FIRST YEAR

Academic Year : 2018 – 2019

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission : 28-02-2019

Last date for submission with late fee ` 300/- : 15-03-2019

NOTE:

Assignments sent after 15-03-2019 will not be evaluated.
Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial assignments

will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics).

Dr. M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

Management can be defined as ” A process of bringing about improvement in

knowledge, skill, habit and attitudes of the employees in an organization”.

Discuss.

“Decision making is the most critical managerial task.” Discuss the above

statement in light of decision-making process.

Select a business or political leader whom you admire, and identify his or her

style of leading by applying the managerial grid or the continuum-of-behaviour

model of Tannenbaum and Schmidt.

‟The only planning tool we need in the company is the budget. If everyone meets

his or her budget, we need nothing else, and management by objectives would

be an unnecessary frill”. Comment.

1.2 ACCOUNTING FOR MANAGERS

What are the significant assumptions we make while comparing financial ratio

of various companies in the same industry? Discuss the implications of the

above assumptions for a user of financial ratios.

Suppose you are the co-owner and manager of a retail store that sells and

repairs mountain bikes. Provide one example of a financial accounting report

that would be useful to you and your co-owner. Provide two examples of

managerial accounting reports that would be useful to you as the manager.

Discuss how internal rate of return (IRR) method differs from the net present

value method (NPV). Be sure to include an explanation of what the IRR method

is and what the NPV method is.

Imagine that, you are the owner of a business. Pass journal entries with 20

different transactions. Prepare a position statement after every transaction. Did

your firm earn profit or made a loss at the end of all transaction? Make a small

comment on your firm’s position at the end.

1.3 MANAGERIAL ECONOMICS

Decision making is the most important function of business managers. Decision

making is the central objective of Managerial Economics. Discuss – Scope of the

Economics in Decision Making and Different Decision Making Models.

Monopolistic Competition is a special case of imperfect completion. It stance

between monopoly and perfect completion and accordingly the pricing decision

are determined by the market forces – Discuss.

Since different decision are affected by difference type of cost, it is essential for a

manager to understand the relevant cost in decision making. Comment in

detail.

The concept of price velocity is very useful in the total revenue planning of your

firm. Comment on the validity of this statement. Derive a relationship between

price velocity and marginal revenue of a firm.

1.4 LEGAL ENVIRONMENT OF BUSINESS

Enumerate and explain the characteristics of contracts and differentiate from

Government contract. Assess the present methods of discharge of a contract.

Classify negotiable instruments. In what way the negotiable instruments differ

from one another. Discuss the recent amendments in negotiable instruments.

Describe the principles of law of insurance. How do these characteristics differ

for marine, life and fire insurance?

Describe the essentials of an arbitration agreement. Explain the composition

and jurisdiction of arbitral tribunals.

1.5 RESEARCH METHODOLOGY AND STATISTICS

Assume that you want to evaluate a training programme. Discuss various types

of experimental research designs that can be adopted and give suitable

situations for each type.

Prepare a questionnaire to study the attitude of students who are pursuing

Masters’ programme in Business Administration through distance education

mode.

Consider mobile phone as a product. List the attributes that are considered by

consumers while buying the product. Assume that you need to segment the

product market. What analysis you will use for this objective and how you

progress to reach it.

Assume that there are three judges evaluating the candidates appearing for

selection process at preliminary level. At final level you wish to have only two of

them and how will you decide which two can be selected for final process of

selection. Assume that an individual’s performance is based on his education,

experience, ability, emotional intelligence and self confidence. Explain

independent and dependent variables in this case. Assume that you are

applying regression analysis what are the criterion you will look for to interpret?

1.6 INTERNATIONAL BUSINESS

Discuss the impact of recent global financial meltdown on the prospects of

world trade. Give your suggestions to overcome the crisis.

What are the control devices used by authorized dealers in regulating foreign

exchange in the country?

State the balance of payment position of India. What steps that government,

public and corporations can take to improve the position.

Assume that you are interested in starting an export firm. Explain the

procedure for getting license for exporting.

1.7 MANAGERIAL COMMUNICATION

Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter

calling a candidate for an interview in reply to his application for the position of

Chief Financial Executive.

Assume yourself as a Customer Relationship Manager of a bank. You have received

a letter from your customers who have complained to you about the rude

behaviour of a computer clerk. Since the customer is an important person, write a

letter to convince the customer.

Communication is lifeblood of an organization and without it organization cannot

exists. Discuss this statement.

The problem of communication arises because there are various obstacles which

may entirely prevent a communication or filter part of it, or present it incorrect.

Comment and discuss.

1.8 ORGANIZATIONAL BEHAVIOUR

Understanding the basic concepts of Organizational Behaviour prepare a

Behavioural frame work for a newly established IT company in Chennai. –

Student can imagine the size and turnover of the industry.

To understand the importance of the concepts personality, perception, and

attitude of employees in an organization, prepare an interview schedule,

conduct an interview with 2-3 executives of any one organization and present

the results.

After listing out the qualities and theories of leadership, have a discussion with

one or two real world leaders of your choice and present the outcome.

Identify a suitable case to understand Organizational Culture, analyze the case

and present it with issues and strategies.



M.B.A. – 1ST Year – Assignment- UAP/551/C-700

ANNAMALAI UNIVERSITY PRESS 2018 – 2019

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. HUMAN RESOURCE MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020

NOTE:

Assignments sent after 15.04.2020 will not be evaluated

Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

“The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: edible oil, table

top wet grinder and business magazine.

What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

Discuss.

“In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –Comment.

What strategy should the finance manager develop to solve this problem?

Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

“The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

Elaborate the role of SAP software applications on supply chain management.
As an automobile production manager, how will you take Make or Buy decision

in your unit?

“Spending Money for Maintenance is waste” – Discuss.
Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

“Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ORGANISATIONAL BEHAVIOUR

Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.



M.B.A. Assignment/ HRM/ 1ST YEAR/AUP/ 709/ C-2000

ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31.03.2020

Last date for submission with late fee ` 300/- : 15.04.2020 30-04-2019

NOTE:

Assignments sent after 15.04.2020 will not be evaluated.
Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

“The importance of strategic planning is now fully realized by the Indian

corporate sector than before”- Discuss

Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

4. Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

“In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. –

Comment. What strategy should the finance manager develop to solve this

problem?

Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

“The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

Elaborate the role of SAP software applications on supply chain management.
As an automobile production manager, how will you take Make or Buy decision

in your unit?

“Spending Money for Maintenance is waste” – Discuss.
Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

“Human resource planning is a pre-requisite for effective management of

human resources”. In the light of this statement, analyse the significance of

human resource planning.

Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

A Statistical survey is a scientific process of collection and analysis of

numerical data. Explain the stages of statistical survey. Describe the various

methods for collecting data in a statistical survey.

Two groups of 100 people each were taken for testing the use of vaccine. 15

persons contracted the disease out of the inoculated persons, while 25

contracted the disease in the other group. Test the efficiency of the vaccine, use

X square value (at 5 percent level for one degree of freedom the value of X

square = 3.82)

A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded 37

marks by judge P. If judge Q has also been present, how many marks would be

expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ADVERTISING AND SALES PROMOTION

It is not imperative that consumers always go through the strides in the

‘Hierarchy of effects model’. Defend.

Do ‘Persuasion advertising form’ benefit company if the competition increases –

Justify.

Trace and explicate an activity which is having capability to complement and

supplement the functions of marketing.

Justify the rationality of placing texture and visual weight as focal of visual

aesthetics.



M.B.A. Assignment/ MM/ 1STYear/ AUP/ 709/ C-500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

FIRST YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for EIGHT papers as per instructions.

Last date for submission: 31-03-2020

Last date for submission with late fee ` 300/- : 15-04-2020-04-2019

NOTE:

Assignments sent after 15-04-20203will not be evaluated.
Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For

each topic the answer should not exceed 15–pages. Each assignment carries

25 marks (2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

1.1 PRINCIPLES OF MANAGEMENT

Management is said to have universal application. How do you justify the

Universality of Management? Give examples to illustrate your arguments.

“The importance of strategic planning is now fully realized by the Indian

corporate sector than before” – Discuss

Explain about the personal challenges involved in becoming a manager and a

leader in today’s turbulent environment.

Without effective management the resources will remain as resources cannot be

converted into productive utilities – Do you agree? Give reasons.

1.2 MARKETING MANAGEMENT

What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

1.3 FINANCIAL MANAGEMENT

It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

“In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. – Comment.

What strategy should the finance manager develop to solve this problem?

Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

“The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

1.4 OPERATIONS MANAGEMENT

Elaborate the role of SAP software applications on supply chain management.
As an automobile production manager, how will you take Make or Buy decision

in your unit?

“Spending Money for Maintenance is waste” – Discuss.
Describe the steps in ISO quality certification process by any Agency in India.

1.5 HUMAN RESOURCE MANAGEMENT

“Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

1.6 STATISTICS FOR MANAGERS

Develop a research problem that requires the use of discriminate analysis. Use

‘entered college’ ‘did not enter college’ as dependent variables. Discuss with

basic functions

A Statistical survey is a scientific process of collection and analysis of numerical

data. Explain the stages of statistical survey. Describe the various methods for

collecting data in a statistical survey.

Two groups of 100 people each were taken for testing the use of vaccine.

15 persons contracted the disease out of the inoculated persons, while

25 contracted the disease in the other group. Test the efficiency of the vaccine,

use X square value (at 5 percent level for one degree of freedom the value of

X square = 3.82)

A panel of two judges P and Q graded seven dramatic performance by

independently awarding marks as follows

Performance: 1 2 3 4 5 6 7

Marks by P: 46 42 44 40 43 41 45

Marks by Q 40 38 36 35 39 37 41

The eighth performance, for which judge Q could not attend, was awarded

37 marks by judge P. If judge Q has also been present, how many marks

would be expected to have been awarded by him to the eighth performance?

1.7 MANAGERIAL COMMUNICATION

1 You have recently joined a branch of a Bank as its manager. Write a report to the

head office on the short falls in the routine work of the branch.

Design an Agenda and Minutes of an annual general body meeting. (Assume your

own choice of company)

Explain the process of designing and developing oral presentation. Also, prepare a

five minutes presentation to address your managers on any matter of your choice.

Develop a complaint letter as a dealer to the manufacturer about the replacements

of defective products. Highlight the complaints pointed out by the customers

regarding the products.

1.8 ACCOUNTING FOR MANAGERS

Enumerate the ratios that measure a firm’s overall effectiveness and specify the

related formula.

“Depreciation is a process of allocation and not of valuation.” – Comment.
It is said that only cash cost are relevant for capital budgeting decision.

However, depreciation which is a non-cash cost is a prominent part of cash flow

analysis for such an investment decision. How do you explain this paradox?

It is said, “cost accounting is a system of foresight and not post-mortem

examination; it turns losses into profit, speeds up activities and eliminates

wastes”. Discuss in detail this statement.



M.B.A. Assignment/FM/ 1ST YEAR/ AUP/ 709/ C-1500

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. E. BUSINESS

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

Last date for submission: 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.2020

NOTE:

Assignments sent after 16.03.2020 will not be evaluated.
Assignments should be in the own handwriting of the student concerned

and not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

2.1 E-COMMERCE

Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. Listout the

applications and benefits of e-commerce.

Discuss the role of data mining techniques and data visualization in ECommerce.
Compare the communication system in traditional business and on-line

business.

Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.2 E-COMMERCE: APPLICATION AND SECURITIES

“Electronic Commerce and Electronic Business – The Supporting Pillars of

Successful E-Commerce Business” – Do you agree this statement or not,

substantiate your views.

Elaborate the role of the Web in the marketing communication mix.
Digital Asset Management from an Intranet Perspective – Discuss.
Explain the Role of Human Resource Information Systems in Human Resource

Planning.

2.3 INTERNET AND JAVA PROGRAMMING

If you look for the best internet tools online to have a leg up on the competition,

assemble the top list of internet tools and describe them with suitable illustrations.

HTML has been traditionally used for building web applications and web pages

that in turn, help in building a dynamic website. By using HTML programming

language develop a business website for your own online business.

Method overloading in Java supports compile-time (static) polymorphism. Discuss

about Method Overloading with its rules and every concept with suitable example.

Develop a JDBC application for storing and retrieving the vendor details from a

database of a Jewelry shop.

2.4 ADVANCED WEB DEVELOPMENT AND DESIGN TOOLS

Design and develop web page with Java script for calculating the total price

amount of the online purchased items of an electronics shop.

i) Discuss the advantages and disadvantages of VB Script.
ii) Explain the data types, Variables, Operators and error dealing in VB Script.

Explain the three types of session bean and its applications. Explain the steps

in creation of stateless EJB.

Develop an application to demonstrate the features and advantages of servlet.

2.5 ENTERPRISE RESOURCE PLANNING

Identify the Organization that has requirement for ERP systems

implementations and make an introspection of the functionality that requires

such implementation. On behalf of the Organization prepare:

1) A hardware Requirement details and submit.

2) A user Interface details and submit.

3) A gap analysis report and submit

4) Identify the Organization that has requirement for ERP systems

implementations and make an introspection of possible failure source to

ERP implementation.

2.6 STRATEGIC MANAGEMENT

Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

“Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” – Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 GLOBAL MARKETING

Give a detailed note on balance of payments in International Trade.
Elaborate Tariff and Non Tariff barriers in International Trade.
Examine the role of IMF and World Bank in International Trade.
Illustrate the various measures taken for export promotion and give a detailed

note on export licensing procedure.

2.7.2 STRUCTURED SYSTEM ANALYSIS AND DESIGN

Develop a Conceptual and ER model with DFD for online education student

centric learning process.

Describe how logical and physical design with dialogues can use in system

development and implementation with real time example.

Elaborate the various types of databases available and its use in business

applications.

Why some of the new system implementation fails? Explain how this can be

overcome and identify ways to increase the success rate.



M.B.A. Assignment/E.B./2ND YEAR/ AUP/709/ C150

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INTERNATIONAL BUSINESS

SECOND YEAR

Academic Year : 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers as specialization.

Last date for submission: 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.202015-03-2019

NOTE:

Assignments sent after 16.03.2020 will not be evaluated.
Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

Dr. M. ARUL

DIRECTOR

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT

Assume yourself as a managing director of a multinational corporation; what

are the measuring tools you will utilize to evaluate the impacts of inter country

differences on HRM? Justify your views with appropriate examples.

Place yourself in the position of being the head of HR department, how might

formally written job description help you to manage your work unit? What

would happen if your company decided not to use any job description at all?

What steps do you propose to take in case of a lay off caused by

(a) Seasonal fluctuations in demand

(b) Corporate restructuring

Give some examples of situation in which you wanted to do a great job but were

prevented from doing so. What was the impact on you, and what would this

suggest to you in your efforts to motivate other people to perform

2.2 INTERNATIONAL MARKETING MANAGEMENT

How Domestic Marketing is different from global marketing? What factors

caused the growth of Internationalism since World War II? Discuss in Detail.

Explain the Different methods used by a researcher in conducting research in

an International Environment? Which method can be most effective while

collecting data about brand loyalty and why?

In general where do you think McDonald’s stands in the range of

standardization in terms of its global marketing?

Amazon.com has been an early winner in the on-line book business. Which

market segment has Amazon served? Are the Amazon target market segments

in the United States and the rest of the world identical?

2.3 INTERNATIONAL FINANCIAL MANAGEMENT

Understand the factors that affect exchange rates in the short and long run and

how disequilibrium may occur in the exchange rate market

2.”In the absence of a common currency throughout the world, a series of problems

arise in International cash management.” What are these problems? How can

these problems be overcome?

An export company wants to raise capital from international markets. What are

the basic considerations the firm should take into account while making this

international financing decision? Explain

“An alterative to investing in foreign stock is to invest in the shares of domestic

MNCs”. – Discuss. Are MNCs likely to provide a reasonable substitute for

International portfolio investment?

2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT

In today’s business environment, what (in your opinion) are the most important

responsibilities of a logistics manager in overcoming competition? Support your

views.

“Many innovations on technology-based approaches are well-suited to the

enhancement of the effectiveness of Supply Chain Management”-Justify the

statement by giving few applications of information technology in SCM.

“Companies are giving more importance to supply chain while deriving business

strategy” – Substantiate your views with suitable examples in International

context.

As tough competition is going on in the market in all the fields, device

strategies to face competition of chain of stores like Big Bazaar. Explain

your views based on logistics management.

2.5 GLOBAL STRATEGIC MANAGEMENT

McDonalds Expansion strategies in India: Whether beefing up or Beefless?

Substantiate your views and give suggestions as Management consultant.

There are number of strategies being practiced or followed by companies

globally. Still Recession takes place. In this context, do you suggest new

strategy or you face the recession with the existing strategies. How? Explain.

“Strategic planning deals with formulating, implementing and evaluating

strategies to perform the cross functional decision of the company” Do you

agree or disagree? Substantiate your views.

Discuss the age diversity issues at Ashok Leyland Limited (ALL), India’s second

largest commercial vehicle manufacturers. Explain how can eliminate this issue

from all.

2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION

Elucidate the export and import financing schemes provided by the

government.

“BOT has a clear and dynamic role in advising government on relevant issues

connected with foreign trade” – Discuss.

Exports made on re-export basis shall not be counted for reorganization, why?
“Permissible credits in the EEFC.” –Discuss.

2.7.1: INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR

Design an international marketing research for a multinational company

product.

Identify the principal methods that companies might use in assessing and

reviewing opportunities across international markets. Suggest alternate means

by which firms can prioritise and segment international markets.

How can you draw a strategy canvas for a software company for international

positioning of its products and services?

How do social and cultural influence the impact on international consumer

behaviour.

2.7.2 EXPORT & IMPORT FINANCE

Pre-shipment credit will help the exporter in Indian scenario – Discuss.
Inflation rate as well as interest rates will affect the value of currency rates –

Discuss.

“Export incentives are major factors to encourage the EXIM business”- Are you

agree?

“Credit Insurance agencies will help the exporter & importer in financial

payments” – prove it.



M.B.A. Assignment /IB/ 2nd Year/ AUP/ 709/C-400

ANNAMALAI UNIVERSITY PRESS 2019 -20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INFORMATION SYSTEMS

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialization.

Last date for submission : 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.2020

NOTE:

Assignments sent after 16.03.2020 will not be evaluated.
Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M.ARUL

DIRECTOR

2.1 ORGANIZATIONAL BEHAVIOUR

Prepare an interview schedule for the concept Personality and its components,

conduct an interview with a few executives of any one organization known to

you and present the results with critical analysis.

To highlight the concept, components, process, and importance of Groups in an

organization prepare a role play script and explain group dynamics.

After listing out the qualities and theories of leadership view YouTube on

executive leadership and present the outcome of your perception on leadership.

4. Make telephone calls to your friends and seniors working in various

organizations and collect information about their Organizational Culture,

analyze them and present them with issues and strategies.

2.2 MANAGEMENT INFORMATION SYSTEM

A Person who understands all about Computer Hardware, software and

Programming may not be suited to design a computer based Management

Information System. Why not?

A Company decided to implement a highly integrated management information

system. Any transaction entered in to the system would immediately affect all

related functional subsystem at all levels of activity. The system was never

implemented successfully. Why do you think it was a failure?

Using the Example of Selecting a personal computer .show the elimination by

aspects Decision procedure.

Discuss the amount of centralization that PBS has and whether this is

functional or dysfunctional.

2.3 DATABASE MANAGEMENT SYSTEM

Discuss the various update operation on relation and types of integrity

constraints that must be checked for each update operation?

Describe the three-level architecture of DBMS? Also explain its importance in a

database environment.

What do you understand by distributed databases? Give the various advantages

and disadvantages of distributed database management system.

What are the ACID properties? Define atomicity, Consistency, isolation, and

durability and illustrate them through examples?

2.4 E-COMMERCE

Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List out the

applications and benefits of e-commerce.

Discuss the role of data mining techniques and data visualization in ECommerce.
Compare the communication system in traditional business and on-line

business.

Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.5 ENTERPRISE RESOURCE PLANNING

Identify the Organization that has requirement for ERP systems

implementations and make an introspection of the functionality that requires

such implementation. On behalf of the Organization prepare

1) A hardware Requirement details and submit.

2) A user Interface details and submit.

3) A gap analysis report and submit.

4)Identify the Organization that has requirement for ERP systems

implementations and make an introspection of possible failure source to ERP

implementation

2.6 DATA WAREHOUSING AND DATA MINING

Is snowflake schema one of the forms of arrangement in fact table. How many

fact tables are there in snowflake schema? Is fact table normalized or

de normalized?

If you are an expert in data mining preparation, then prepare a comparison

chart for discrete and continuous data? How do you differentiate between

discrete and continuous data? Justify your answer with examples.

Explain the classification of data mining systems.
Elaborate how data warehousing and OLAP Technology useful for data mining.

2.7.1 SOFTWARE PROJECT MANAGEMENT

A public library is considering the implementation of a computer-based system

to help administer book loan at libraries. Identify the stakeholders in such a

project. What might be the objectives of such a project and how might the

success of the project be measured in practical terms?

Assume that a company has decided on a COTS solution that will replace the

whole of the existing maintenance accounting system rather than simply

plugging in additional modules to deal with group accounts. Write a

memorandum to the company’s legal department outlining the important

provisions that a contract to supply this system should have.

An organization is contemplating the purchase of a project planning software

tool such as MS project and has decided to draw up quality specifications for

the package. The features that they are particularly concerned are, to set up

details of new projects and updating the project details with information about

actual work completed. Draw up quality specifications in respect of the qualities

of 1) Usability 2) Reliability 3) Recoverability

Abc software company is to develop software for effective counseling for

allotment of engineering seats for students with high scores ranking from top

colleges. The product has to be upgraded if the common entrance score is to be

considered. Describe the appropriate product development life cycle and the

standard skills required.

2.7.2 ADVANCED WEB DESIGN

Develop XML document that will hold player (Like Cricket) collection with field

for player – name, age, batting – average and highest – score. Write suitable

document type definition and schema for the XML.

Develop a web page for employee registration form using HTML and validate the

registration form with JavaScript.

What is RMI? Create a remote phone book server that maintains a file of names

and phone numbers and a client allows the user to scroll through the file using

RMI concept.

Create a website for a online super market. The website should have a home

page which helps the users to navigate to various other pages. Every web page

in the website gives a detailed description of different items present in the super

market. Make the website user friendly by adding relevant images and other

formatting options. The last web page should present a feedback form for the

customer.



M.B.A. Assignment/ I.S./ 2NDY/AUP/709/ C-250

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. SECOND YEAR

Academic Year : 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers as specialisation.

Last date for submission: 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.2020

NOTE:

Assignments sent after 16.03.2020 will not be evaluated.
Assignments should be in the own handwriting of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

Dr. M. ARUL

DIRECTOR

2.1 HUMAN RESOURCE MANAGEMENT

“Human resource planning is a pre-requisite for effective management of human

resources”. In the light of this statement, analyse the significance of human

resource planning.

Explain a sample HR departmental structure for a large manufacturing

organization and explain the functions.

You are appointed as HR manager for a mid size leather company which is new.

Now you are asked to fix pay scale for the employees. Explain your process of

pay fixation.

Performance Appraisal System helps employees to identify the areas in which

they need to improve – Do You agree or disagree? Justify with the suitable

methods.

2.2 MARKETING MANAGEMENT

What is market segmentation? What are the different ways of segmentation?

Suggest the segmentation strategy for the following products: Edible oil, Table

top wet grinder and Business magazine.

What strategies you would recommend to be followed during the four stages of

PLC? Identify one product and one service for each stage in the PLC. Give

reasons for your answer.

What are the objectives of pricing strategies? Discuss the merits of different

pricing techniques that you would recommend for the following products.

Laptop, Sports utility vehicle, designer tiles.

Do you think that social media advertisements would kill all other traditional

media? Discuss your answer with proper justification. Also explain under what

circumstances online advertisements would be highly recommended.

2.3 FINANCIAL MANAGEMENT

It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits. What will be the reaction of the shareholders?

– Discuss.

“In managing working capital the finance manager faces the problem of

compromising the conflicting goals of liquidity and profitability”. – Comment.

What strategy should the finance manager develop to solve this problem?

Design an appropriate capital structure which yield more profitability for a

service industry. Illustrate your answer with the help of EBIT-EPS analysis.

“The success of a business concern depends upon the way in which it’s

earnings are computed, distributed and retained”- Comment on this

statement.

2.4 OPERATIONS MANAGEMENT

Elaborate the role of SAP software applications on supply chain management.
As an automobile production manager, how will you take Make or Buy decision

in your unit?

“Spending Money for Maintenance is waste” – Discuss.
Describe the steps in ISO quality certification process by any Agency in India.

2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP

Identify five common project risk strategies employed to address the threats in

the new Mall construction. Give an example of each.

How the software projects are different from other project. Describe the various

phases of software project life cycle with the illustration.

Critically examine the generic strategies that can help an entrepreneur to

maintain competitive advantage of their products. Use the relevant examples to

support the answer.

Does Government of India policy measures are promoting Women

entrepreneurship in India? Suggest the ways to develop women entrepreneurs.

2.6 STRATEGIC MANAGEMENT

Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

Nowadays Product Diversification is a mandatory process in Indian Industry. Give

an example for success and failure. Give reasons for the success and failure.

“Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” –Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS

“Favourable working environment enhances the efficiency of workers and

includes proper illumination, safety, temperature, ventilation, sanitation,

cleanliness and canteen facilities”. Comment

Do you agree that the problems of social security in industries have become

complex due to inadequate training, lack of education, low wages and the

failure to make provisions against the industrial hazards by industries? Justify

your stand with valid reasons.

“Collective bargaining assumes collective wisdom of both management and

labour”-Discuss.

Why trade unions in India suffer from multiplicity, inter-union rivalry and

politicization? Suggest remedial measures to be taken to safeguard the trade

unions from these issues.

2.7.1 HRM: (b) TRAINING AND DEVELOPMENT

If training is the possible solution, then find out the best approaches in a given

situation like coaching, mentoring, feedback, classroom training, team building

– Give example.

Evolve a new evaluation scheme for training of bank officials to eliminate the

disadvantages of existing evaluation scheme

HR functionaries are better suited to become trainers than line managers. They

don’t require training as they are experts in training. Give at least four

arguments for against this statement.

Prepare a developmental job assignment for a newly joined marketing trainee

who is found to be having high potential – Give example.

2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT

Give the picture of Impact of sales motivation on FMCG organizational

performance of P&G.

Is Personal selling practices the best way to enhance sales of industrial Products

in power sector? Give your answer and justify.

Discuss the sales promotions and advertising effect on sales performance of

consumer goods of Unilever.

‘GIG’ Economy and freelancers as distribution agents in food delivery service.

Bring out its future trend in India.

2.7.2 MM: (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR

How marketing research helps for the FMCG manufacturing company for

segmenting the market.

Develop a questionnaire for conducting survey for meaning hospital service

quality.

Marketing research agencies plays a major role in today’s business world

though it has demerits – Explain with example.

What are the application areas of market research in present scenario and

explain about any three of them with examples.

2.7.3 FM: (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

As an investment advisor what feature would you suggest being included in the

investment bunch of a client? And also suggest where an investor should be

careful. Consider the above statements and keep the present situation in mind

Give your suggestions.

The technical analyst places a great deal of importance on supply and demand

in stock pricing. Presumably the fundamental analyst also believes that supply

and demand are important. In what ways do the two groups disagree on the

subject?

”The concept of a random walk in stock prices is bizarre and implies totally

irrational behaviour by the investing public. Nothing could be further from the

truth than random walk. Prices are related to fundamental economic worth is

misleading.” – Comment.

Comment on the following statement “since Markowitz portfolio theory requires

so many assumptions, the notion that investors should be concerned with the

risk of the overall portfolio rather than the risk of the individual securities is

misleading”.

2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES

Discuss the features of the framework of regulation of the credit information

companies in India. What are the regulatory and supervisory objectives of the

RBI in relation to the NBFCs? Explain the main elements of the RBI framework

of NBFC regulation.

Do you think credit analysis is essential before providing loan to customers?

Explain various credit appraisal techniques used by commercial banks to

analyse the credit worthiness of borrowers.

“Tax considerations give a definite advantage to hire purchase financing option”

Do you agree? Explain

What kind of changes needed in the venture capital financing when an economy

is in the recession? Suggest some strategies approaches that are well suited for

venture capital financing for industrial activities.

2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE

Write your own idea about the Concept of division of labour and how it

can be applied to Production planning and control.

Is the Production planning and control function getting to be increasingly

people-centric? If so, what may be the reason?

Write your prognosis for the future of Production planning and control

discipline in general.

Assume yourself as a Maintenance manager in a Hotel Industry. Write your

views about the merits and demerits of different types of Maintenance that can

be practiced in Hotel Industry.

2.7.4 PM: (b) QUALITY MANAGEMENT

The plan-do-check-act (PDCA) principles are another essential tool for

implementing a TQM programme successfully in Indian organisations. Are you

agreeing PDCA also referred to as the Deming Wheel, is the principles of

continuous improvement?

Cross functional management recognises that no organisational unit can by

itself control every aspect of the business operations to ensure that the

customer’s requirements are met.

Quality policy is a broad guide to action. It is a statement of principles. A policy

differs from a procedure which details how some activity shall be accomplished.

Thus a quality policy might state that quality cost will be measured.

To organise companywide QC circle symposiums of which the results of QC

circle activities can be announced. Making presentation of QC circle activities is

a valuable method of ensuring the QC circle summarizes the results of their

activities.

2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS

Prepare an Advertisement for launching a new product using Superscript,

format the cells and make a macros and mail merge the final copy. Prepare a

links for the highlighted products.

Prepare an Excel Sheets purchase of new machineries to XYZ Company by

using Various Mathematical Functions, Statistical functions, financial

functions, and Text functions. Attach the copy of excel sheets for each

functions.

Discuss the procedure and advantages of creating Personal signature file

message. Attach the image of this and discuss the steps followed in creating the

personal signature file. Explain the role of ISDN and ISP in creation process.

Attach the image for all the process.

With the rise of social media, many small businesses have had to alter their

operational strategies to adapt. Social media affects business of all sizes in

several different ways. Because of social media, businesses must make their

brands more personal, market their products differently and communicate with

customers in new ways – Comment this statement with reasonable points.

2.7.5 (b) INFORMATION TECHNOLOGY

Few eBay users believe that the use of sniping software is unfair and that eBay

should prohibit its use. Present the facts and logical arguments that would

convince eBay to prohibit the use of sniping software.

Visit the website of Air India (www.airindia.in) & Spice Jet (www.spicejet.com)

and compare them.

Visit the applications area of www.oracle.com and www.microsoft.com to find

any difference between Oracle’s ERP and Microsoft’s Dynamics. Submit detailed

report regarding this.

Construct an ER diagram for a departmental store. Take the entities to define

different activities (like purchase, sales), different types of employees (e.g.

manager, supervisor), section (e.g. cosmetics, kids), customers and other

departments of the store. Take appropriate attributes to define the entities.

Construct appropriate table from the diagram.



M.B.A. Assignment/ 2nd Year/ AUP/709/ C-900

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. HUMAN RESOURCE MANAGEMENT

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

Last date for submission: 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.202015-03-2019

NOTE:

Assignments sent after 16.03.2020 will not be evaluated.
Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelop with superscription

“MBA Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE

Organizational development is in enviable and continuous process. As a

consultant how do you accept this statement? Give your views.

Power and politics are associated factors .As a management student how would

you relate and compare both power and politics in organizational development

context.

Organizational interventions are different in its significance. How would you

classify and apply those interventions for organizational development. Discuss.

As OD consultant what type of changes and levels of changes you would observe

and study in any organization.

2.2 TRAINING AND DEVELOPMENT

Evolve a new evaluation scheme for training Bank officials training programmes

that is capable of eliminating the disadvantages from the existing evaluation

scheme – Discuss.

Identify the ways and options to fill performance gaps- with example.
HR functionaries are better suited to become trainers than line managers. They

don’t require training as they are experts in training. Give at least four

arguments for against this statement.

Prepare a developmental job assignment for a newly joined marketing trainee

who is found to be having high potential – Give example.

2.3 LABOUR WELFARE

1) Elucidate and discuss the various obstacles in the growth of Trade Unions in

India.

2) Explain the concept and objectives of ‘Social Security’. Give a brief account of

the various social security schemes available in India.

3) Enumerate the contributions of Labour Legislations in India towards Industrial

growth.

4) Explain the following in detail

a) Suggestions to Strengthen Trade Unions in India
b) Benefits of Collective Bargaining
c) Prevention of Industrial Disputes in India
d) Need and Importance of Labour Welfare in India.

2.4 INDUSTRIAL RELATIONS

In analyzing industrial relations, the role of social change cannot be overlooked.

As it equally influences both employee and management, which is obvious from

the fact that today’s management has increasingly become professional, there is

a greater thrust on the use of behaviour techniques in dealing with human side

of enterprise – Do you agree with the statement? Justify.

“The responsibility of nurturing a healthy industrial climate lies with the

management, the unions and the government. The political parties, the

community and the society should also play a decisive role in improving the

existing industrial relations and if there is any dispute or conflict, it should be

settled by mutual negotiation or conciliation or voluntary arbitration” –

Comment on the above statement and suggest the ways of promoting industrial

peace at this juncture.

The industrial relations can be viewed from the various angles which may range

from the economic and social, political to the legal, psychological and

managerial. But none of these give a perfect view of industrial relations but

certainly adds to our intellectual dimensions in this context – Critically evaluate

the statement and relate any two approaches of industrial relations system to

the above circumstances.

The effect of both strikes and lockouts are the same, as they both ensure that

workers will be away from work. Examine whether and why management wants

to declare lockouts and when workers want to go on strikes. Also identify the

ways and means of resolving such disputes within the organisation and

through alternative mechanisms.

2.5 WAGES AND SALARY ADMINISTRATION

Compare and contrast wage fixation principles and practices in public and

private sector.

What is the basis for occupational wage differentials support with live

examples?

Write an essay on executive compensation practices in India.
Why pay commission abolition proposed by government of India? Give SWOT

analytical report.

2.6 STRATEGIC MANAGEMENT

Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

“Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” – Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE

“Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List-out the

applications and benefits of e-commerce.

Discuss the role of data mining techniques and data visualization in

E-Commerce.

Compare the communication system in traditional business and on-line

business.

Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.7.2 BUSINESS RESEARCH METHODS

“Research is much considered with proper fact finding, analysis and

Evaluation.” –Do you agree with this statement. Substantiate your view with the

following situation. You are the HRD Manager with ABB (India). ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

“Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

“Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.



M.B.A. Assignment/ HRM/ 2ND YEAR/ AUP/709/C-2050

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

Last date for submission : 28.02.2020

Last date for submission with late fee ` 300/- : 16.03.2020

NOTE:

Assignments sent after 16.03.2020 will not be evaluated.
Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

Topic the answer should not exceed 15 – pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

2.1 PRODUCT AND SERVICES MARKETING

Elaborately explain the various stages of new product development.

Considering solar charger as a new product to be launched in a market,

describe the process involved in developing this new product.

Create a branding program for a FMCG product of your choice. Provide full

description of the company’s brand hierarchy, brand portfolio, brand’s

current marketplace and the way in which the firm is addressing branding

through its marketing mix. Explain how you would characterize the

positioning of your brand.

Explain the traditional services marking mix and describe the expanded mix

for services. Discuss the marketing mix as applicable to banking service

sector.

Assume a tourism service establishment wherein the customers can

influence each other. Describe the potential cases of favorable and

unfavorable customer influences. Also discuss the ways to improve

customer satisfaction by handling the unfavorable situations

2.2 MARKETING RESEARCH

ABC cookies are planning to launch a new line of cookies and want to assess the

market size. The cookies have a mixed chocolate – jack fruit flavour and will be

targeted at the premium end of the market. Discus the six W’s of a descriptive

research design that may be adopted.

Adyar Inn is a chain of fast food restaurants located in major areas of Chennai.

Sales have been growing very slowly for the last two years. Management has

decided to add some new items to the menu, but prior to that they want to know

more about their customers and their preferences

a) List possible hypotheses b)Explain what kind of research design would be

appropriate?

To determine the effectiveness of the advertising campaign for a new dish washer,

management would like to know what percentages of households are aware of the

new brand. The advertising agency thinks that this figure is as high as 70 percent.

The management would like a 95 percent confidence interval and a margin of error

no greater than plus or minus 2 percent

a) What sample size should be used for this study?
b) Suppose that management wanted to be 99 percent confident but could

tolerate an error of plus or minus 3 percent. How would the sample size

change?

4) Design an open-ended question to determine whether households engage in

gardening. Also develop a multiple – choice and a dichotomous question to obtain

the same information. Which form is the most desirable?.

2.3 CONSUMER BEHAVIOUR

Review the activities undertaken by marketing oriented firms and show the

relevance of consumer behavior of each activity.

Explain how the product manager of a breakfast cereal might change consumer

attitudes toward the company’s brand by

a) Changing beliefs about the brand
b) Changing beliefs about competing brands
c) Changing the relative evaluation of attributes
d) Adding an attribute
What kind of marketing and socio cultural inputs would influence the purchase of
a) A TV with inbuilt recorder
b) A concentrated liquid laundry detergent
c) A fat-free ice cream
Think of a recent major purchase your family has made. Analyze the roles

performed by various family members in terms of the following consumption

roles:

a) Influencer b) Decider c) Buyers d) Preparers
e) Users f) Maintainers g) Disposers

2.4 RURAL MARKETING

“On the account of consumer illiteracy, the audio-visual media provide an

immense opportunity to communicate with consumers”, is it true? Outline the

relative strengths and weakness of these media and describe their role in rural

marketing.

Suggest the different ways of segmenting a rural market. On what bases would

you consider for marketing Detergent soaps, cool drinks and television in rural

market? Justify your views.

“Going rural is the need of the hour”. Keeping this statement into account,

suggest the various roadblocks which the marketers have to overcome in order

to successfully launch their product in rural markets.

Explain the various changes which are required to be made in the promotional

strategy of a company for successfully promoting a product in rural markets

2.5 SALES AND DISTRIBUTION MANAGEMENT

Give the picture of Impact of sales motivation on FMCG organizational

performance of P&G.

Is Personal selling practices the best way to enhance sales of industrial Products

in power sector? Give your answer and justify.

Discuss the sales promotions and advertising effect on sales performance of

consumer goods of Unilever.

‘Gig’ economy and freelancers as distribution agents in food delivery service.

Bring out its future trend in India.

2.6 STRATEGIC MANAGEMENT

Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

“Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” –Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE

“Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List-out the

applications and benefits of e-commerce.

Discuss the role of data mining techniques and data visualization in

E-Commerce.

Compare the communication system in traditional business and on-line

business.

Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.7.2 BUSINESS RESEARCH METHODS

“Research is much considered with proper fact finding, analysis and

Evaluation.” –Do you agree with this statement. Substantiate your view with the

following situation. You are the HRD Manager with ABB (India). ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

“Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

“Data processing is an intermediary stage of work between data collection and

data analysis”- explain the statement by enumerating the various operations

involved in it.



M.B.A. Assignment/ MM/ 2nd Year/ AUP/709/C-600

ANNAMALAI UNIVERSITY PRESS 2019 – 20

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

SECOND YEAR

Academic Year 2019 – 2020

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as

specialisation.

Last date for submission : 28-02-2020

Last date for submission: with late fee `300/- : 16-03-2020 15-03-2019

NOTE:

Assignments sent after 16-03-2020 will not be evaluated.
Assignments should be in the own hand writing of the student concerned and

not type-written or printed or photocopied.

Assignments should be written on A4 paper on one side only.
All assignments (with Enrolment number marked on the Top right hand corner

on all pages) should be put in an envelope with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For each

topic the answer should not exceed 15–pages. Each assignment carries 25 marks

(2 topics). You are expected to write two topics for every subject.

M. ARUL

DIRECTOR

2.1 MANAGEMENT OF FINANCIAL SERVICES

Discuss the features of the framework of regulation of the credit information

companies in India. What are the regulatory and supervisory objectives of the

RBI in relation to the NBFCs? Explain the main elements of the RBI framework

of NBFC regulation.

Do you think credit analysis is essential before providing loan to customers?

Explain various credit appraisal techniques used by commercial banks to

analyse the credit worthiness of borrowers.

“Tax considerations give a definite advantage to hire purchase financing option”

Do you agree? Explain

What kind of changes needed in the venture capital financing when an economy

is in the recession? Suggest some strategies approaches that are well suited for

venture capital financing for industrial activities.

2.2 INTERNATIONAL FINANCE

Describe the current trends in the balance of payments of some of the countries

of the Asia- pacific region.

“The International economy is fast turning into a borderless global economy”

Critically analyze in relation to International Financial system.

As an executive of a leading institution, what factors should you critically

evaluate with respect to a large industrial project, from the perspective of

environmental and economic viability.

“Exchange rate is focal point to understand the whole mechanism of monetary

system” Justify the statement with illustration

2.3 DERIVATIVES MANAGEMENT

“The basic purpose of derivatives instruments is to provide commitments to

price for future dates for giving against adverse movement in future prices.”

Discuss and critically examine the statement.

Options are the safest instrument for the investors for the investment purpose.

Options writer has limited profit and unlimited losses whereas option buyer has

limited losses and unlimited profits.” Critically evaluate the above statements

with suitable examples.

“Besides serving as a barometer of the economy /market, the index also has

other applications in finance.” – Elaborate the application of index.

“Forward contracts act as force runners of futures market” – Critically evaluate

the statement in the light of growth of forward market worldwide.

2.4 RISK MANAGEMENT AND INSURANCE

Elaborate the loss control measures of any manufacturing company of your

choice.

Describe the structure of Indian general insurance industry and explain the

products being offered by them.

From the balance sheet of a company of your choice, analyze all risk and ERM

from asset side and from liability’s side. Create a list of actions for the ERM

functions.

“Privatization of insurance sector has led to substantial growth in the insurance

business in India and also led to improvement in confidence among policy

holders.” – Give your comments

2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

As an investment advisor what feature would you suggest being included in the

investment bunch of a client? And also suggest where an investor should be

careful. Consider the above statements and keep the present situation in mind

Give your suggestions.

The technical analyst places a great deal of importance on supply and demand

in stock pricing. Presumably the fundamental analyst also believes that supply

and demand are important. In what ways do the two groups disagree on the

subject?

”The concept of a random walk in stock prices is bizarre and implies totally

irrational behaviour by the investing public. Nothing could be further from the

truth than random walk. Prices are related to fundamental economic worth.”

Comment

Comment on the following statement “since Markowitz portfolio theory requires

so many assumptions, the notion that investors should be concerned with the

risk of the overall portfolio rather than the risk of the individual securities is

misleading.”

2.6 STRATEGIC MANAGEMENT

Take an imaginary situation relating to pricing or investment policy in a

selected industry in which there are few sellers and show how the adoption

of different strategies by a leading player defines different possible paths.

Use a decision tree to illustrate these different possible paths.

Carry out SWOT analysis of Indian Railways. Suggest measure to run it

profitable.

Nowadays Product Diversification is a mandatory process in Indian Industry.

Give an example for success and failure. Give reasons for the success and

failure.

“Technological factors represent major opportunities and threats, which

must be taken into account while formulating strategies.” – Discuss. How

will a firm build a sustainable technology based competitive advantage?

2.7.1 E-COMMERCE

Electronic Commerce is commonly known as e-commerce, is a process of

buying and selling of goods or services using electronic systems. List out the

applications and benefits of e-commerce.

Discuss the role of data mining techniques and data visualization in ECommerce.
Compare the communication system in traditional business and on-line

business.

Discuss the challenges and opportunities of e-commerce in Indian Software

Industry.

2.7.2 BUSINESS RESEARCH METHODS

“Research is much considered with proper fact finding, analysis and

Evaluation.” Do you agree with this statement? Substantiate your view with the

following situation. You are the HRD Manager with ABB (India). ABB has

recently taken over a major unit in Kolkata. You are sent on a posting there and

are given the task of introducing a new operation scheme which your parent

organization feels will improve efficiency. But you perceive during your stay

that there is an underlying dissatisfaction amongst the employees and it is

essential to gauge their views and opinion about the takeover and their

expectations before introducing the scheme.

In order to improve the importance of chi square analysis, correlation analysis

and t test. Create tables with imaginary and appropriate values and explain the

results.

“Every data collection method has its own built-in biases. Therefore, resorting to

multi method of data collection is only going to compound the biases”. How do

you critique this statement?

“Data processing is an intermediary stage of work between data collection and

data analysis”- Explain the statement by enumerating the various operations

involved in it.

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M.B.A. Assignment /FM/ 2ND Year/AUP/709/ C-1500

ANNAMALAI UNIVERSITY PRESS 2019 – 20